Founded in 2014, Mielle Organics is a Black-owned haircare brand that specializes in products for afro-textured hair. They have made a name for themselves by providing affordable and effective products.
The brand’s Rosemary Mint Scalp & Hair Strengthening Oil has recently become popular on TikTok, sparking a lot of discussion among Black social media users. Will they continue to live up to their customers’ expectations or will they fall victim to the pressures of mainstream appeal?
Strengthens Hair & Scalp
Mielle Organics’ Rosemary Mint Scalp & Hair Strengthening Oil is a biotin-packed formula that prevents damage, increases scalp circulation, restores shine, stops dandruff and reduces itchiness. It’s also infused with rosemary, castor and peppermint oils that have been proven to promote hair growth.
The product went viral on TikTok after white influencer Alix Earle posted a video sharing that she was “really loving this oil.” Her glowing reviews have made it one of Amazon’s top sellers, with more than 5,000 people giving it five stars. But while its enviable reviews have led to a new influx of sales, Black women aren’t so sure it’s worth the hype. As a result, they’re calling out the brand for what some are arguing is a form of gatekeeping. But Mielle Organics is defending itself and saying it will remain committed to developing quality products that are efficacious for all consumers’ needs. Its website is still stocked with the product, so you can continue to try it for yourself.
Helps Prevent Hair Loss
Mielle Organics is a natural hair care company founded by Monique Rodriguez in 2014. The brand began on the back of one product, their Advanced Hair Formula, which is a unique proprietary blend of herbs, amino acids and minerals that support healthy hair, skin and nails.
The brand’s most popular product is their Rosemary Mint Scalp & Hair Strengthening Oil, which helps nourish hair follicles and smooths split ends, while also addressing dry scalp issues. It’s also enriched with rosemary, which is known for its anti-inflammatory properties and may boost hair growth.
The product has racked up millions of views on TikTok, with creators like Alix Earle raving about it in her video. However, Black TikTokers and Twitter users have raised concerns about the product, arguing that it’s not suitable for a large segment of Black women with fine hair textures.
Promotes Healthy Skin & Nails
When it comes to promoting healthy skin and nails, Mielle Organics is the brand to go to. The company offers products that include a mix of herbs, amino acids and minerals in the form of shampoos, conditioners and hair oils.
The company has been in business since 2014 and has become a household name in the process, thanks to its founder Monique Rodriguez. Her dedication to beauty solutions and savvy business practices have resulted in more than 87 countries carrying her products.
The brand also has an enviable customer base and is available at retailers like Target, Sally Beauty, Walgreens, Rite Aid and Walmart as well as on Amazon. Aside from being a Black owned and operated business, Mielle has a charitable initiative called Mielle Cares that gives back by providing education, economic opportunities and business relief to Black communities in the US, Caribbean and Africa. Among its most popular products is its Advanced Healthy Hair Formula Vitamin, a gummy that promotes the best of hair and nails in one neat package.